The enablement of Google’s Privacy Toolbox will be gradual, with the company planning to start phasing out third-party cookies in 2024. | Image: The Verge
The first phase of Google’s long-standing plan to kill third-party cookies in Chrome is nearly complete. Following Chrome 115’s public release on July 18th, Google says that it will gradually begin enabling the Privacy Sandbox toolkit for Chrome developers set to replace third-party tracking cookies with privacy-preserving API alternatives.
There are still several stages to go until Google completes its Privacy Sandbox rollout, but shipping these APIs is a significant milestone toward the company’s goal of phasing out third-party cookies entirely. Google is still aiming to enable an opt-in testing mode that will allow advertisers to experiment with the Sandbox tools without cookies by late 2023 and to turn off third-party cookies for 1…
