A close-up look at some of the new FineWoven Apple Watch bands. | Image: Apple
Apple has a new premium material for Apple Watch bands and iPhone cases. It’s here to replace its leather offerings that, in the case of phone cases at least, have been declining in quality for several years now. The new material is called FineWoven, a soft fabric material Apple will offer in an assortment of iPhone and Apple Watch band colors. The change comes as leather “has a significant carbon footprint at Apple’s scale,” according to Lisa Jackson, Apple’s environmental policy VP.
FineWoven is a microtwill material that Apple says is constructed from 68 percent postconsumer recycled material. It has a suede-like feel, and its use in Apple Watch bands is complemented by Magnetic Link and Modern Buckle closures.
As someone who owns a…
