PowerBoost badge means its a hybrid. | Image: Ford
Ford’s F-150 truck is adding more hybrid powertrain options to more trims for the 2024 model year. The automaker is also adding extra tech into the truck, including a head-up-display option so you can check your speed without looking down, and a built-in 5G modem that makes over the air (OTA) software updates and media connectivity faster than ever.
Previously, Ford’s cheapest F-150 truck that has a hybrid option, the Lariat, started at $57,480 with a $3,300 add on. Now Ford says the hybrid option, called “PowerBoost,” will “match the starting MSRP on the 3.5-liter EcoBoost engine,” which we’re taking to mean that Ford’s cutting the hybrid add-on from $3,300 to $1,540 instead. (That’s what the 3.5L gasoline engine cost for the 2023 model…
