Olivia Rodrigo, Mark Zuckerberg, and the MLB now have their own Channels as well. | Image: WhatsApp
WhatsApp is rolling out its new Channels feature to more users. The Meta-owned messaging app announced on Wednesday that it’s expanding the one-to-many broadcasting feature to over 150 countries.
While WhatsApp first introduced Channels in June, it was only available to select organizations in Colombia and Singapore. Just like on the messaging app Telegram, WhatsApp’s Channels feature lets you receive updates from creators, organizations, and brands — including The Verge, and you can subscribe to our channel by clicking here — from a single channel. Instagram rolled out a similar feature earlier this year called broadcast channels.
Image: Meta
WhatsApp Channels preview from Meta CEO Mark Zuckerberg
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