The Congressional Leadership Fund, an independent group affiliated with Republican House Speaker Mike Johnson (La.), plans to reserve $141 million in fall advertising this week, with spending planned for about 30 races that it has identified as likely to decide the balance of Congress.
The initial spending plans are nearly $20 million larger than similar reservations that the group made in 2022, while focusing on a much narrower battleground map — including money for just 37 media markets, down from about 50 markets two years ago. Nearly one-third of the money will be spent in the New York and Los Angeles metropolitan areas, where much of the battle for House control will be fought.
The Congressional Leadership Fund, an independent group affiliated with Republican House Speaker Mike Johnson (La.), plans to reserve $141 million in fall advertising this week, with spending planned for about 30 races that it has identified as likely to decide the balance of Congress.
The initial spending plans are nearly $20 million larger than similar reservations that the group made in 2022, while focusing on a much narrower battleground map — including money for just 37 media markets, down from about 50 markets two years ago. Nearly one-third of the money will be spent in the New York and Los Angeles metropolitan areas, where much of the battle for House control will be fought.
