Nothing may only have been around for a short couple of years, but the startup is already launching an affordable sub-brand. Speaking during the company’s latest community update, Nothing CEO Carl Pei said that the company’s new “CMF by Nothing” brand aims to offer “a new range of products that make better design more accessible.”
The first pair of products carrying the branding will be a new pair of earbuds and a smartwatch. Both will arrive later this year, with more details promised in the coming months. In case you’re wondering, “CMF” apparently stands for “Color, Material, and Finish” in reference to the design philosophy of a similar name. While the main Nothing brand will focus on “design innovation” that’s “premium” and uses the…
